Market Wall

The Market Wall tracks new commissions, launches, recommissions and format deals, but not as trade news. Here, the question is always: What does this mean for developers? Each story is read as a signal. What are buyers asking for? What kind of protection does the idea carry? Is the market leaning into talent, IP, simplicity, scale, nostalgia, social experiment, game, reality, emotion or low-cost repeatability? The Market Wall is where commissions become clues.

Market Wall

The Market Is Still Buying New Formats. But It Wants Insurance Attached.

A fortnight of new format announcements suggests the market is still moving. But the real story is not what is being bought. It is what buyers now need before they feel able to say yes.