Format Lab
The Chase Around The World borrows brand recognition from The Chase and format DNA from Race Across the World. Is that clever risk-managed development, or a rip-off? A format development breakdown.
Format Lab
There is a quiet problem in unscripted development. We talk about new ideas, new platforms, new buyers, new technology and new audience behaviour. Then we often develop as if the old system still controls everything. The old system had a familiar shape. You found an idea, shaped it into a
Format Lab
We need to talk about what a "format" is now, in this changed world of making stuff for people to watch.
Market Wall
A fortnight of new format announcements suggests the market is still moving. But the real story is not what is being bought. It is what buyers now need before they feel able to say yes.