Market Wall
How to Make a living Creating Formats
How to Make a living Creating Formats, or who pays your mortgage
Latest
Format Lab
ITV Chase Around The World a format extension, or hanging off the success of BBC's Race Across the World?
The Chase Around The World borrows brand recognition from The Chase and format DNA from Race Across the World. Is that clever risk-managed development, or a rip-off? A format development breakdown.
Format Lab
Are We Still Developing Formats for an Industry That No Longer Exists?
There is a quiet problem in unscripted development. We talk about new ideas, new platforms, new buyers, new technology and new audience behaviour. Then we often develop as if the old system still controls everything. The old system had a familiar shape. You found an idea, shaped it into a
Format Lab
What is a Format NOW?
We need to talk about what a "format" is now, in this changed world of making stuff for people to watch.
Market Wall
The Market Is Still Buying New Formats. But It Wants Insurance Attached.
A fortnight of new format announcements suggests the market is still moving. But the real story is not what is being bought. It is what buyers now need before they feel able to say yes.